Blueprint

System Data Flow

Entry Point

Process Node

Data Store

Output

Productionv1.0.0

Campaign Performance Analyzer

Technologist

Moves campaign reporting from screenshots to real-time signals leadership can trust.

Logic Breakdown

Aggregates spend + conversion events; computes ROAS and flags anomalies against baseline. Caching and batching to protect third-party APIs; rate-limit safe ingestion.

Architecture Decisions

01Moves campaign reporting from screenshots to real-time signals leadership can trust.
02Aggregates spend + conversion events; computes ROAS and flags anomalies against baseline.
03Caching and batching to protect third-party APIs; rate-limit safe ingestion.

Code Snippet

typescript

campaign-performance-analyzer.ts

type Row = { spend: number; revenue: number };

export function roas(rows: Row[]) {
  const spend = rows.reduce((s, r) => s + r.spend, 0);
  const revenue = rows.reduce((s, r) => s + r.revenue, 0);
  return revenue / Math.max(1, spend);
}

Key Dependencies

ETL—Core stack component

Caching—Core stack component

Dashboards—Core stack component

Technical Spec

Pillar: Technologist
Cadence: Hourly
Output: Dashboard