“Energy and ingenuity are extremely valuable assets... expanded our vision.”
B
Ben Worrell
Oct 2009
Professional Resume
Jacob Darling
Marketing Leader & Systems Architect
Indianapolis, IN
15+ Years Experience
jacob@jacobdarling.com
Marketing strategist and systems architect with 15+ years of experience building revenue-driving marketing infrastructure for global healthcare brands. Proven track record of transforming complex marketing challenges into measurable business results through strategic thinking, technical execution, and data-driven decision making. I bridge the gap between creative marketing vision and technical implementation, delivering systems that scale while driving measurable ROI. My expertise spans marketing automation, CRM architecture, web development, and revenue operations - positioning me uniquely to lead growth initiatives from strategy through execution.
Download Resume
Bloomington · IN · Aug 2004 — May 2008
Bachelor of Science
Business Management
15+
Years Experience
15+ years bridging executive strategy and systems architecture across every growth stage.
30000+
Users Served
30,000+ users served through educational platforms and marketing systems.
400+
Automations Built
400+ live automation workflows running across the full client portfolio.
+40%
Conversion Lift
Average conversion lift delivered through strategic optimization and technical implementation.
Professional Experience
2023
Marketing Director
Graston Technique, LLC · Indianapolis, IN · Aug 2023 — Dec 2025
Leads both marketing strategy and technical execution for a high-volume educational platform serving thousands of clinicians with continuing education and clinical tools.
- System Architecture: Built integrated ecosystem with LearnDash LMS, WooCommerce, WP Fusion, Gravity Forms, Uncanny Automator, and FluentCRM. Architected 'Buy Now, Choose Later' credit system for training bundles.
- AI & Automation: Built and deployed GPT-powered assistant connected via REST APIs for CEU rules, order lookups, training suggestions. Built 400+ automations triggered by tags, training progress, or form submissions.
- Analytics & Dashboards: Created provider analytics dashboards syncing GA4 data via GTM and Analytify. Displays page views, link clicks, social metrics, UTM sources with admin override and export options.
- Performance & DevOps: Optimized site speed with WP Rocket, LiteSpeed, Cloudflare CDN, async/defer scripts, GTM server-side tagging. Built REST-based dashboards with Cloudflare Workers + Mapbox.
- Cloudflare Optimizations: Rate-limiting, WAF rules, Bot Fight Mode, Caching & Tiered Cache, Managed Transforms, Page Rules, SSL/TLS Origin Cert, DNSSEC Setup.
- Server Enhancements: Compression (Brotli + gzip), Browser Caching, Security Headers, Cookie-Free CDN, LiteSpeed CDN, WP Rocket Page Cache, PHP-FPM Optimization, PHP 8.3 Upgrade.
- Monitoring & Recovery: Netdata Monitoring & Alerts, Critical Error Recovery, Server Resource Review, Liquid Web PHP Handler Update.
- Code & Database Maintenance: Search & Replace Cleanup, Autoloaded Options Cleanup, JS Optimization, Asset Optimization, Font & DNS Preload Fixes, Apache Tuning.
- Team Leadership: Manages cross-functional sprints with developers, designers, instructors, and marketing associates. Translates business goals into dev-ready specifications.
- Tracking & Conversion: Form Submission Tracking (Gravity Forms / GTM / Google Ads), GTM Engagement Tracking, Google Ads Conversion Optimization, PixelYourSite Pro integration.
- Instructor Tools: Dynamic 'event' Map Integration, Google Maps API, Instructor Dashboard with Event Filtering and Instrument Visibility.
- Platform Development: LearnDash Multisite Planning and architecture.
2023
Interim Director of Marketing
Ultimate Technologies Group · Fishers, IN · Mar 2023 — Jul 2023
Spearheaded marketing strategy and execution during a key transitional period, ensuring business continuity and brand consistency across all channels.
- Managed end-to-end marketing communications, including internal messaging, external campaigns, and stakeholder engagement.
- Led the development and optimization of Google Ads campaigns, improving lead generation, CTR, and overall ROI.
- Oversaw content creation for website, email marketing, social media, and sales collateral to support business development.
- Coordinated with cross-functional teams (sales, customer success, executive leadership) to align marketing strategy with organizational goals.
- Implemented marketing automation workflows and CRM integrations to streamline operations and enhance campaign performance tracking.
- Conducted market research and competitive analysis to refine targeting and positioning strategies.
- Managed and optimized paid media and SEO efforts, driving qualified traffic and enhancing online visibility.
- Directed branding updates and ensured visual and messaging alignment across all customer touchpoints.
- Provided leadership and mentoring to the marketing team, ensuring high performance during organizational change.
2022
Marketing Manager
Riley Bennett Egloff, LLP · Indianapolis, IN · Jul 2022 — Mar 2023
Led strategic marketing, digital communications, and client development for legal and professional services.
- Designed, built, and managed comprehensive marketing materials, including brochures, advertisements, email campaigns, newsletters, social media content, and RBE magazines.
- Oversaw firm branding and content strategy across digital platforms, including full ownership of the RBE website—enhancing performance, SEO, and user experience.
- Led public and media relations efforts: cultivated media relationships, drafted press releases, and secured firm publicity in legal news and thought leadership.
- Created and executed direct email marketing and social media campaigns; tracked performance metrics and optimized results.
- Partnered with attorneys to develop and manage individualized business development plans—successfully identifying new opportunities for client engagement and growth.
- Developed strategic pitch materials and managed RFP/proposal responses, showcasing firm capabilities with precision and impact.
- Played a key role in industry submissions and award nominations, increasing firm visibility and market recognition.
- Provided market intelligence insights to guide future strategy and business development planning.
- Actively participated in practice group meetings, contributing actionable insights that drove firm-wide initiatives forward.
- Established trusted relationships with practice group leaders and attorneys to support cross-selling and firm-wide business growth.
2015
Marketing Administrator
Riley Bennett Egloff, LLP · Greater Indianapolis · Jun 2015 — Nov 2022
Responsible for managing content marketing initiatives, website content, social media platforms, graphic design and ad creation, overall firm-to-client communication, and brand development.
- Assisted in responding to the firm's RFP responses.
- Worked in conjunction with the Marketing Committee to carry out the firm's strategic marketing plan.
- Managed and developed business development plans for attorneys.
2013
Marketing Coordinator
Deerfield Financial Advisors · Indianapolis, IN · Jun 2013 — Jun 2015
Executed marketing initiatives and campaigns to elevate brand awareness and attract new clients while supporting ongoing engagement with existing clients and professional partners.
- Planned and managed successful client-facing seminars and events, enhancing client retention and brand credibility.
- Wrote and maintained content for the company website, email marketing campaigns, and printed collateral, ensuring consistency and clarity in brand messaging.
- Researched, evaluated, and implemented new technology platforms, improving both client services and internal operational efficiency.
- Collaborated with the Chief Compliance Officer to review all marketing materials, ensuring full compliance with FINRA and SEC regulations.
2009
Marketing Coordinator
Pike Medical Consultants · Greater Indianapolis · Sep 2009 — Jun 2013
Directed all marketing functions for the organization, including strategic planning, budgeting, advertising, branding, public relations, website development, and event management, while reporting directly to the company president.
- Drove a 45% increase in patient visits over three years, maintaining a consistently positive ROI across all marketing initiatives.
- Designed and executed integrated marketing and advertising campaigns that directly contributed to sustained company growth.
- Led the creation of a new company website, modernizing the digital presence and improving patient engagement and lead generation.
- Developed and managed internal and external communication strategies to strengthen brand positioning and market visibility.
- Oversaw public relations efforts to increase awareness and credibility in the healthcare community.
- Implemented data-driven tracking and evaluation processes to measure the effectiveness of campaigns and inform future strategy.
2007
Marketing Intern
OrthoIndy · Indianapolis, IN · 2006 — 2007
Gained foundational experience in a professional healthcare marketing environment, assisting with content and event coordination.
- Assisted with content development and event coordination in a professional healthcare marketing environment.
Skills & Expertise
🎯
Leadership
- Marketing Team Management
- Cross-Functional Team Leadership
- Budget & Resource Management
- Executive Communication & Board Reporting
- Mentoring & Staff Development
📈
Marketing Strategy
- Brand Strategy & Positioning
- Go-to-Market Planning
- Campaign Strategy & Execution
- Content Strategy & Technical SEO
- Business Development & Client Relations
⚡
Marketing Automation
- CRM Architecture (HubSpot, FluentCRM, Salesforce)
- Workflow Automation & Lead Nurturing
- Email Marketing & Drip Campaigns
- Marketing Operations (RevOps)
📊
Analytics & Performance
- Data Analytics & Attribution Modeling
- Custom Analytics Dashboards (GA4, GTM)
- Conversion Rate Optimization (CRO)
- ROI Measurement & Reporting
⚙️
Technical Implementation
- Full-Stack Web Development (WordPress, JavaScript, React)
- Marketing Technology Integration
- Serverless Development (Cloudflare Workers)
- API Development & System Integration
�
Growth & Ops Stack
- HubSpot
- FluentCRM
- WP Fusion
- LearnDash
- WooCommerce
- Google Analytics
- Google Tag Manager
💻
Engineering & Creative Suite
- WordPress
- JavaScript
- React
- Cloudflare Workers
- Cloudflare CDN
- WP Rocket
- LiteSpeed
- Mapbox
- Figma
- Adobe Creative Suite
- Canva
- Photoshop
Recommendations
“Jacob has a great balance of strategic thinking and hands-on execution... I’d recommend him to anyone looking for a marketing professional who’s both forward-thinking and results-oriented.”
J
Jesse Wey
Oct 2025
“Jacob is the kind of marketer who makes an immediate impact... figuring out how to put new technologies to work in practical ways.”
A
Andrew Bastnagel
Oct 2025
“Very competent and professional... if he said something, you could count on it.”
J
Jerry Stern
Aug 2020
“Exuberance and moxie are unparalleled... ability to implement strategies that produce a positive ROI.”
K
Kevin Martin See
Oct 2014
“Hardworking, creative and a pleasure to work with.”
N
Nick Brown
Oct 2013
“Focused and engaged... energy and enthusiasm stand out.”
T
Terrence L. Black
Apr 2013
“Wonderful eye for marketing... consistently finding new ways to get exposure.”
K
Kara Lynch
Mar 2013
“Loyal to those he surrounds himself with... full-heartedly recommend.”
C
Clayton Mathews
Feb 2013
“Exceedingly willing to get the job done... represented his company admirably.”
J
Jared Duymovic
Feb 2013
“Energy and ingenuity are extremely valuable assets... expanded our vision.”
B
Ben Worrell
Oct 2009
“Jacob has a great balance of strategic thinking and hands-on execution... I’d recommend him to anyone looking for a marketing professional who’s both forward-thinking and results-oriented.”
J
Jesse Wey
Oct 2025
Awards & Recognition
🏆
Gold Key Photography Award
Scholastic Art & Writing Awards · 2008
Top-tier recognition in visual arts
Volunteer & Community
President
School 80 Condominiums Home Owners Association
Oct 2019 - Present
Volunteer as President for the School 80 Condominiums Home Owners Association.
Board Member
Primary Colours
Jan 2018 - Dec 2019
Primary Colours is a non-profit organization dedicated to serving visual art and culture and connecting artists with their communities. Facilitated interaction between visual artists and the community.
Business Mentor
SMART - Anti Bullying at School #96
Jan 2013 - May 2013
Volunteered to help a group of students build a business and marketing plan for their anti-bullying program.
Marketing
Primary Colours
Feb 2017 - Present
Designed website and print materials for Primary Colours annual event, Installation Nation.
Board Member
School 80 Condominiums Home Owners Association
Dec 2015 - Present
Volunteer as a board member for the School 80 Condominiums Home Owners Association.
Marketing Volunteer
Frances W Parker IPS School 56
Jun 2017 - Jul 2017
Designed posters (12) for the school's Situational VALUES project.
Event Volunteer
Walk to Defeat ALS - Indianapolis
Jan 2016 - Jan 2017
Volunteered for the Walk to Defeat ALS event in Indianapolis.
Designer
Eastwood Middle School Soccer Team
Jan 2017 - Present
Designed and printed shirts for Eastwood Middle School women's soccer team.