Blueprint

System Data Flow

Entry Point

Process Node

Data Store

Output

Betav1.0.0

Email Simulator

Marketing

Models incremental revenue from email sequences so performance isn't a guessing game.

Logic Breakdown

Applies open/click/conversion to cohorts over time with decay curves and unsubscribe attrition. Event primitives aligned to CRM schema (contact, segment, event, conversion) for clean ingestion.

Architecture Decisions

01Models incremental revenue from email sequences so performance isn't a guessing game.
02Applies open/click/conversion to cohorts over time with decay curves and unsubscribe attrition.
03Event primitives aligned to CRM schema (contact, segment, event, conversion) for clean ingestion.

Code Snippet

typescript

email-simulator.ts

type Cohort = { size: number; open: number; click: number; convert: number };

export function simulateSequence(cohort: Cohort, emails: number) {
  let size = cohort.size;
  let revenue = 0;

  for (let i = 0; i < emails; i++) {
    const opens = size * cohort.open;
    const clicks = opens * cohort.click;
    const orders = clicks * cohort.convert;
    revenue += orders;
    size *= 0.985;
  }

  return { finalListSize: Math.round(size), orders: revenue };
}

Key Dependencies

Segmentation—Core stack component

Deliverability—Core stack component

Lifecycle—Core stack component

Technical Spec

Pillar: Marketing
Model: Lifecycle
Output: Revenue