Blueprint

System Data Flow

Entry Point

Process Node

Data Store

Output

Betav1.0.0

Marketing Simulator

Marketing

Stress-tests strategy before spend: identify the lever that moves revenue with the least risk.

Logic Breakdown

Runs parameter sweeps across CPC/CTR/CVR; surfaces sensitivity so you know what can break. Schema-driven inputs to support reproducible simulations and safe sharing across teams.

Architecture Decisions

01Stress-tests strategy before spend: identify the lever that moves revenue with the least risk.
02Runs parameter sweeps across CPC/CTR/CVR; surfaces sensitivity so you know what can break.
03Schema-driven inputs to support reproducible simulations and safe sharing across teams.

Code Snippet

typescript

marketing-simulator.ts

export function sweep(
  base: number,
  steps: number,
  pct: number,
  fn: (v: number) => number
) {
  const out: { input: number; output: number }[] = [];
  for (let i = -steps; i <= steps; i++) {
    const input = base * (1 + i * pct);
    out.push({ input, output: fn(input) });
  }
  return out;
}

Key Dependencies

Forecasting—Core stack component

Media Mix—Core stack component

Cohorts—Core stack component

Technical Spec

Pillar: Marketing
Scenarios: Multi
Focus: ROI