All Proof

CMO · Strategic Growth · Non-Profit · Event Marketing

$46k+Revenue Generated
10k+Audience Reach
200+Artists Supported

Generating $46k for Local Arts through Non-Profit Board Leadership.

CMOStrategic GrowthNon-ProfitEvent Marketing

Primary Colours

Local Arts Non-Profit20246 months

The Challenge

Joined a legacy arts non-profit facing a critical growth period and needing a modernized marketing engine. The organisation lacked a cohesive digital strategy, a scalable sponsorship framework, and the audience infrastructure to sustain its ambitions.

The Approach

Led the marketing strategy for 'Installation Nation,' a 23-day outdoor exhibition. Redesigned the digital platform and architected a multi-tier sponsorship program with clearly defined value tiers ranging from $500 to $5,000, giving corporate partners a frictionless entry point at every budget level.

Outcome

Successfully funded the exhibition end-to-end, reached an audience of 10,000+ across the 23-day run, and generated $46,000+ in revenue to directly sustain local artists and fund the non-profit's next programming cycle.

Deliverables

  • Multi-tier sponsorship architecture ($500–$5,000 levels)
  • Digital platform redesign
  • Exhibition marketing campaign — 'Installation Nation'
  • Donor and sponsor acquisition strategy

Performance Dashboard

Revenue Generated

$46k+

Audience Reach

10k+

Artists Supported

200+

Process

How We Got There.

  1. 01

    Board Onboarding & Audit

    Weeks 1–3Complete

    Assessed the non-profit's existing marketing infrastructure, donor pipeline, and digital presence. Identified critical gaps in sponsorship packaging and audience engagement that were suppressing revenue potential.

    Marketing auditSponsorship gap analysisGrowth brief
  2. 02

    Sponsorship Architecture

    Weeks 4–8Complete

    Designed a multi-tier sponsorship program with four clearly differentiated levels from $500 to $5,000. Each tier was engineered with distinct value propositions — digital exposure, on-site branding, and artist introductions — to maximise uptake across corporate budgets.

    Sponsorship deckTier frameworkOutreach sequence
  3. 03

    Exhibition Launch — Installation Nation

    Weeks 9–18Complete

    Executed the full 23-day outdoor exhibition marketing campaign. Coordinated digital promotion, local press outreach, and event activation to drive a sustained audience of 10,000+ across the run.

    Campaign assetsPress coverageAttendance reporting
  4. 04

    Revenue Close & Impact Reporting

    Weeks 19–24Complete

    Closed $46,000+ in total exhibition revenue. Delivered a full impact report to the board demonstrating ROI per sponsorship tier and a roadmap for scaling the model in subsequent years.

    Impact reportRevenue summaryBoard presentation